The iHeart Digital
Blog.
Expert perspectives on digital marketing, AI, SEO, public relations and everything shaping the digital landscape — from our team in Johannesburg to businesses around the world.
The Digital Marketer's Guide to AI Applications, Agentic AI, AI Search and GEO/AEO in 2026
AI is reshaping digital marketing faster than most teams can keep up. From agentic AI that executes campaigns autonomously to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), here's what every marketer needs to know heading into 2026.
iHeart Digital Awarded in the MEA Business Awards 2025
We're proud to announce that iHeart Digital has been recognised in the MEA Business Awards 2025 for our contribution to digital marketing innovation in Johannesburg.
Public Relations for People that Mean Business!
PR isn't just for corporates and celebrities. If you're building a brand, launching a product, or growing your authority — strategic public relations can be your biggest competitive advantage.
Supercharge Your Retail Peak Season Strategy in South Africa
Black Friday, Cyber Monday, festive season — South Africa's retail peak is a goldmine for brands that prepare. Here's how to build a strategy that actually converts.
iHeart Digital Wins at the MEA Business Awards 2025
iHeart Digital has won the Digital Marketing Innovator of the Year award at the prestigious MEA Business Awards 2025, recognising our commitment to client growth and innovation.
Sora 2 Copyright Calculations Highlight New Role for Agencies as Risk Whisperers
As AI-generated video goes mainstream with tools like Sora 2, copyright questions are exploding. Agencies that understand the risks are becoming essential advisors — not just creative partners.
Search or Social? Influencer Marketing Finds Itself in the Middle
Influencer marketing is no longer just a social media play. With search engines indexing creator content and social platforms becoming discovery engines, the lines are blurring fast.
iHeart Digital Founder Invited as PRISMS Awards Judge 2025
iHeart Digital founder Tracy Margetts has been invited to judge at the PRISMS Awards 2025, recognising her expertise and contribution to the PR and communications industry in Southern Africa.
New in Retail: The African Consumer's True North
Understanding the African consumer is key to winning in retail. From mobile-first shopping to value-driven purchasing, here's what brands need to know about the evolving African market.
Bridging Gaps and Building Meaningful Narratives — A View from iHeart Digital on World PR Day
On World PR Day, we reflect on the role of public relations in bridging communication gaps, building trust, and creating narratives that matter — both locally and globally.
Google Will Now Show Instagram Content in Search — Here's What It Means for You
Google's decision to index Instagram content in search results changes the game for brands. Your social content is now part of your SEO strategy — whether you planned for it or not.
Content Marketing vs Social Media Marketing: What's the Difference (and Why It Matters)
Many businesses use the terms interchangeably, but content marketing and social media marketing serve different purposes. Understanding the difference is the first step to a strategy that works.
Winning in the AI-Powered Search Era: How Marketers Can Stay Ahead
AI is transforming how people search and how search engines deliver results. From AI Overviews to conversational search, here's how marketers can adapt and thrive.
How Are Marketers Measuring Success on Social Media in 2025?
Vanity metrics are out. In 2025, smart marketers are tracking engagement quality, conversion attribution and community growth. Here's what success really looks like on social media.
Naughty Banana: Interview with Tracy Margetts 'Women in Marketing 2021'
iHeart Digital founder Tracy Margetts speaks about her journey in marketing, building a digital agency, and the evolving role of women in the South African marketing industry.
Pearl Lemon Leads: Interview with Tracy Margetts of iHeart Digital
Tracy Margetts sits down with Pearl Lemon Leads to discuss digital marketing in South Africa, the story behind iHeart Digital, and advice for businesses looking to grow online.