The Project
Joburg Bolt
LinkedIn Lead Gen Campaign for B2B
Digital Marketing
The Challenge
Joburg Bolt required a scalable method of identifying and capturing relevant business contacts and potential B2B customers. Traditional organic social media activity was insufficient to build a large, structured prospect database in a short period. The objective was to use LinkedIn's professional audience data and native Lead Gen Forms to identify relevant businesses and decision-makers and capture their contact details directly within the LinkedIn environment.
Our Approach
Over a six-week campaign period in 2025, iHeart Digital developed and managed a dedicated LinkedIn lead generation campaign for Joburg Bolt. The campaign included:
LinkedIn audience targeting
B2B audience segmentation
LinkedIn Campaign Manager
LinkedIn Lead Gen Forms
Ad creative and messaging
Targeting of relevant business audiences
Lead capture directly through LinkedIn
Campaign monitoring and optimisation
Lead-data collection
Identification of higher-quality prospects for follow-up by the sales team
Results
4,555 company contact records generated over the six-week campaign
Several hundred identified as high-quality B2B leads suitable for sales follow-up
Delivered a substantial proprietary prospect database for the client's sales team — not simply impressions or clicks
Services Delivered
LinkedIn AdsLinkedIn Campaign ManagerLinkedIn Lead Gen FormsB2B Audience TargetingLead GenerationCampaign Management
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