The Project
Swiss Hotel School
Filling Every Seat: Driving Student Recruitment Through Digital Marketing
The Challenge
Swiss Hotel School South Africa needed to generate a sustained flow of high-quality student enquiries and applications for its 3-year full-time Bachelor of Hospitality Management and 3-year full-time Professional Culinary Arts programmes. The objective was not simply to generate website traffic, but to attract prospective students genuinely interested in enrolling in multi-year higher education programmes — and to convert that demand into applications and ultimately enrolled students.
Our Approach
Across the 2024–2025 campaign period, iHeart Digital managed the digital acquisition strategy with a strong focus on Google Ads → website enquiry → qualified prospective student → application → enrolment. Rather than treating Google Ads as a traffic-generation exercise, the campaign was managed around the commercial outcome: student acquisition and programme enrolment. Campaign activity included:
Results
Services Delivered
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